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Internet Business Opportunity Lead - What The Vendors Will Never Reveal
Business opportunity lead vendors don't always tell you the whole story. They often don't let you know where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.
Regrettably, these three factors are important to judging the quality of a business opportunity lead.
First, let's find the source of traffic.
To make this simple, let's take an illustration from the real-world: billboard marketing.
Everybody had the experience, before, you're driving down the road, merrily singing along to no matter what song's on the radio (or, if you're an internet marketing enthusiast like me, the latest training audio on CD,) when suddenly a sign on the side of the road catches your eye.
Apart from the actual billboard, and the advert placed on it, can you guess the single greatest factor in its overall success? That's right: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, place that same billboard advertisement on the main commuter route leading into the city and you'll produce a completely different business opportunity lead.
The same is true online. Is your business opportunity lead broker putting their advert on rural country roads (some crappy celebrity chat site,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)
Second, let's consider the "offer."
What did the advertisement promise the business opportunity lead? What is their requirement? They responded to the advert for a purpose, and while your broker may be hinting that they're interested in a home business, that's not always the case.
Back when I still purchased leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I purchased were seriously interested in establishing an internet business. In reality, they had been responding to an advert offering them a chance to get a free computer.
So, the offer is critical and can't be disregarded. It makes the difference between a business opportunity lead which is enthusiastic, also excited, to discuss about your opportunity versus wasted money.
Lastly, knowing the number of times the business opportunity lead has (and ever will be) sold is important.
In actual fact, your typical internet business opportunity lead is not wanting to whip out their credit card and sign up for an opportunity straight away. Rather, they're inquisitive investigating carefully dipping their toe in the water and doing their due diligence.
The point is, it often takes time -- a lot of time -- for somebody to choose to sign up for a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Just lately, I had someone join my team who had been on my email list, receiving occasional emails from me, for over eight months. Therefore, don't let a broker say, "This lead is yours, exclusively, for the first 30 days."
Then what? They get swamped by my competitors. No thank you.
So what's the answer?
Honestly, I quit purchasing leads altogether. After wasting literally thousands of dollars buying every type of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, bringing in your own leads is best. You handle the source of traffic, you control the offer (and therefore, the lead's expectation,) and they are yours exclusively to follow-up with until they're ready to join your business opportunity.
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